Home       Contact Us       About Us       Advisors
Home       Contact Us       About Us       Advisors
Welcome to WebFire Training

Who We Are
WebFire Training is an innovative e-learning company that has developed - in collaboration with the American Hotel and Lodging Educational Institute and other industry leaders - a Web-based training, testing and tracking service that addresses OSHA training requirements for hotel properties.

WebFire Training’s Management Team

Peter Guichard
Mr. Guichard is a Founder, and President & CEO of
WebFire Training . He has over a decade of senior management experience. He was previously Chief Operating Officer of Omni Computer Products, a $30 million computer consumable products company, and a Regional Manager for a division of Wheelabrator Corporation. Mr. Guichard holds a MBA from The Wharton School at the University of Pennsylvania and BS in Chemical Engineering from University of California, Berkeley.

Chief Brian Singleton
Mr. Singleton is a Founder and Vice President of Production. He was the former Assistant Fire Chief and Fire Marshal for the City of Vancouver, British Columbia. While in these positions, he gained 10 years of senior management experience and was responsible for all training. He earned a diploma in Human Resource Management from the British Columbia Institute of Technology and completed additional course work at the University of British Columbia, Simon Fraser University, and the National Fire Academy. In 2002, he was an Instructor (Fire Officer, Managing Team Performance) at the Idaho State Fire School.


Scott Ritchey
Mr. Ritchey is
WebFire Training's . Senior Programmer. He has 15 years experience in software application and development. He previously worked as an Application Engineer for Imaging Technology, Inc., and as a software developer for Solomon Technology Corporation, AntMan Software, and APEX Solutions. Mr. Ritchey earned BS degrees in both Electrical and Mechanical Engineering from the University of New Orleans.

Doug Sandland
Mr. Sandland is Creative Director for
WebFire Training .. He draws on his 30 years of experience producing creative work and advertising. He held a similar position on the Western International Hotels (Westin) account while at Cole & Weber ad agency in Seattle. Mr. Sandland spent 13 years with the W.I.H. client team creating, developing and producing advertising at the corporate level, as well as for individual hotel properties in the US, Canada, Mexico, and the Far East. He has created award-winning campaigns in many categories, including financial services, packaged goods, airlines, apparel, real estate, as well as the hotel and travel industry. Mr. Sandland co-created a national campaign for Chevron Canada a marketing concept that ran for 16 years, plus worked on other major campaigns for British Columbia Tourism, Canadian Pacific Air, A&W, and British Columbia Telecom. He is a graduate of The Art Center College in Los Angeles, and The Burnley School of Art in Seattle.